Using Webinars to bring awareness to your new technology

In today’s busy hustle and bustle, not everyone can attend every meeting at your firm. The solution: webinars. Webinars can be used in many different ways; they can be used to demonstrate new products, relay information, provide a panel discussion, or have a regular meeting. These can be especially helpful when introducing new technology to your team or to potential clients.

Webinars help to spread the word about products or ideas. They are much more cost-effective than full-blown events, and you can easily involve your customers, too. This provides you with the opportunity to discuss your new technology as well as opinions on the industry in general.

It is important to keep your firm’s webinars on a regular basis, and to consistently send invitations via email. By bringing the awareness to your customers, they can either join the webinar or visit your website. Either way, this generates interest through communication. In addition, make sure that you perform them through the eyes of the consumer, not the firm’s. Customers can bring up problems and even solutions to issues they are having with your technology or ideas.  Webinars allow your firm to efficiently communicate to your team and audience, and if used consistently, can build your brand awareness.

-Laura

 

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