Monthly Archives: March 2015

Tips on creating a strong relationship between marketing and sales in your technology firm

Aligning the relationship between marketing and sales in your technology organization is vital to the business’s success. It is easy to fall into a rivalry between the two, with sales complaining about the quality of the leads that marketing provides, … Continue reading

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Using Webinars to bring awareness to your new technology

In today’s busy hustle and bustle, not everyone can attend every meeting at your firm. The solution: webinars. Webinars can be used in many different ways; they can be used to demonstrate new products, relay information, provide a panel discussion, … Continue reading

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Your Legacy

I just returned from a trip to my alma mater, and I had to make a late night stop at my all time favorite Hot Truck for a Poor Man’s Pizza (PMP).  I was in quite a garrulous mood with … Continue reading

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The Importance of Consistent Messaging in the Healthcare Sector

When in sales, it is easy to unknowingly jump around with the subject of your message to your customer as you are closing the deal. And, if clients are hearing a different point every time they hear from you, it … Continue reading

Posted in Branding, Communications, facebook, Healthcare, LinkedIn, Marketing Insight, small business, Social Media, Startups, Strategic Planning, Twitter | Tagged , , , , , , , | Leave a comment

Writing from your customer’s perspective

Writing in the Healthcare Industry When it comes to healthcare marketing, it’s easy to fall into the mode of using technical language. Industry communication can be overwhelmingly full of insurance codes or pharmaceutical phrases, and emails, social media posts, and … Continue reading

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Healthcare as a business

Businesses in healthcare require a new type of direction.  In the past, relationships and referrals were everything.  Today that’s still true, but consumer marketing is becoming more and more important if you want to be an organization with long term … Continue reading

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