Monthly Archives: February 2015

Trying New Technologies

A friend and I recently figured out how to send voicemail texts to each other — super cool and really fun.  Of course we were only arranging dinner plans, and I’m sure there were much faster ways to do that.  … Continue reading

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Making the most out of your small sales team

Whether you’re a startup or a lean organization, if your sales team is small, you have your challenges cut out for you.  One challenge tends to be market readiness, i.e., the need for company recognition (branding) and communications.  The other … Continue reading

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Launch strategy for startups

Startup companies have the challenge of deciding when they should start investing in sales and marketing efforts, so that when their product/ service/ offering is ready for release, they have a deal that is nearly ready to close.  It’s challenging … Continue reading

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Marketing for Startups

There seems to be a difference in startup environments, depending on geographies:  San Francisco is booming, Denver is stable, New York is cautious, and London is emerging.  Regardless of the regional reputation, all startup companies need some basic branding. It … Continue reading

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Happy Valentine’s Day

The big day is coming up and my friends have all sorts of reactions:  “Why is my boyfriend going skiing without me?”  “I bought my wife a pink bicycle.”  “Should we have a ghosts and apparitions party for all of … Continue reading

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Do you really know your target audience? Sales Training 101

I recently had a short term contract helping the head of sales onboard her new sales team.  The company where she worked was impressive.  They had literature targeted to industries, products, types of buyers, etc.  They also had 3 tiers … Continue reading

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