Monthly Archives: January 2015

The Changing World of Healthcare

We are living in an age of change.  There are the small and quick changes of technology, which are usually fun for us, and there is the slow change in healthcare, which tends to be more confusing.  With healthcare, you … Continue reading

Posted in Branding, Healthcare, Marketing Insight, small business | Tagged , , , , , , , , | Leave a comment

Event — Feb 13, 2015 — Growing the Top Line

The Osborne Group holds open Round Table Discussions every second Friday of the month for businesses to share their success stories to help each other grow.  This month, the topic will be presented by Aruna Naomi Inalsingh of Ani Marketing … Continue reading

Posted in Event | Tagged , , , , , , , | Leave a comment

An Easy Technique for Market Research

The best way to understand market needs is to learn from your buyer by asking questions and listening to the answers. It’s a hard thing to do because sometimes you don’t like the answers. However if you listen to enough … Continue reading

Posted in Market Research, Marketing Insight, small business | Tagged , , | Leave a comment

Event — Jan 9, 2015 — How to Market to the Government

For those of you interested in marketing to the government — especially the federal government, then you may be interested in participating in The Osborne Group’s Enterprise Business Roundtable. You may attend in person or dial in, per the following … Continue reading

Posted in Event | Tagged , , , | Leave a comment

Your strategic advantage: How do you get your company to stand out?

My team had a planning session on our strategy for 2015. Our major challenge was defining what our company does better than anyone else. There were two core issues: Marketing encompasses such a wide array of initiatives; if we list … Continue reading

Posted in Marketing Insight, small business | Tagged , , | Leave a comment