Grassroots Marketing and Social Media

There are many online strategies you can utilize in grassroots marketing to help keep advertising costs down.  Achieving and maintaining an online presence can be one of the most affordable ways to get your brand out to the public.  As you know many of the platforms are free or cost very little considering their level of returns when used strategically.

So what exactly is Grassroots Marketing?  It’s a form of brand-building and advertising related to viral marketing.  It has the capability to drive momentum and deliver messages by creating excitement through customers.  The goal is to inspire fans to share the business with their friends at their own free will.  This is why utilizing social media is such a vital part of a businesses success; after all it’s free for any business to use.

Here are two great ways to use Grassroots Marketing through Social Media:

Partner Events
If you can partner with a larger business and utilize social media your reach could triple within weeks of that event, especially if that partner has an exceptional online presence and agrees to help promote your business through their networking channels.

Creating a grassroots campaign which offers a giveaway in return can drum up some pretty hefty traffic to your networks and website.  The key is to create a campaign to drive potential customers from your social network to your website or vice versa.

These types of campaigns take strategic thinking and planning; the expertise behind them leaves an unforgettable impression on your audience.  Make sure you’ve got all your ducks in a row and if you’re looking for some more insight on how to get started Ani Marketing would be happy to lend a hand.

Liz Loizou-Smith
Marketing Consultant

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