Monthly Archives: September 2014

Creating and Sustaining Customer Trust & Loyalty

Creating and sustaining customer trust and loyalty isn’t as easy as some may think. Many small businesses start their journey assuming they can carry this weight along with all the other responsibilities of managing their business. The competition is only … Continue reading

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A Little Love

My friend recently started dating a wonderful guy, and she thought she was one of the luckiest people alive.   He was smart, funny, and charming, and when things got serious really fast, she was ready to get married to him.  But … Continue reading

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Marketing Case Study: Is it a little too little?

THE OBJECTIVE:  Sell the company I had a client who started a company that sold a unique inventory software. His exit strategy was to sell the software to another firm. In order to do that, though, he knew he needed … Continue reading

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