The Top 5 Marketing Mistakes to Avoid

If you’ve heard me say it once, you’ve heard me say it a thousand times, marketing is not rocket science. Anyone can do it.  Of course, that’s the opening line of an ongoing dialogue:  Just because anyone can do it, doesn’t mean anyone can do it well.

In fact there are a few common mistakes that ‘wannabe’ marketers fall into:

  1. Marketing is not sales, but good marketing makes selling easier.  Marketers are objective.  They listen to everyone, aggregate feedback, and use that input for sales collateral.  They do not try to convince individuals that your product or service is better — that’s what sales does.  Sales and marketing need to be complementary not adversarial.  Do not confuse these two unique business needs.
  2. There are many areas of specialty in marketing  — communications, advertising and websites to name just a few.  Unless you have endless resources, you’ll have to prioritize what marketing program(s) best achieve the objectives of your business.  Even one program will work, if you do it well.
  3. Marketing communications don’t happen only once or when you have time.  They need to be regular and consistent.  It’s better to consistently send a quarterly newsletter to your clients — rather than sending a ‘weekly’ newsletter that’s distributed every one to six weeks or having a bunch of other half-a**’d initiatives.
  4. Establish a few key and relevant metrics for each marketing program.  This is the only way you’ll know if your programs are having an impact.  And with routine monitoring, you’ll be able to see which program adjustments are working in your favor.
  5. Give yourself time.  Some of these programs can take up to nine months.  And by the way, don’t freak out if you get negative feedback!  That means someone is actually listening to you.  Address the issue, if it’s legitimate, and remember it is okay if you can’t please all the people all the time.

Here’s the bottom line.  Good marketing takes understanding, focus, commitment, and time.  Anyone can do it.; but in times when you need additional support, reach out to Ani Marketing Service.  We will be a great hands-on addition to your team.  Ask any of our clients.

“From market-place results that I’ve both caused and witnessed first-hand, one thing is certain – your failure to act may be your competitor’s gain!”
~Phil Barden, Decode Marketing~

Aruna Inalsingh

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