Grassroots Marketing

Grassroots marketing promotes a product, service or brand by using your personal relationships.  This is a specific group of people who you want to hear your marketing message and will benefit from your products or service.  Many times people you know will tell those that they know and so on hopefully getting your message out to the right people.

This is done a number of ways.  One of the main things you can do to market your product or service is to create or update your website.  Websites can offer a wealth of knowledge about your product or service including cost, testimonials and general information about your product, service and/or your organization.

Another great tool for marketing your product is by using social media.  We have talked about social media on this blog a lot so we won’t go into detail but this is a great way to get your message out quickly and to a lot of people.

Blogging is something that allows you to market your good or service in a very personal way.  You can let your customers, and potential customers, know what is going on with your company or a specific product or even some information about a current product that you may wish to share.

To get the word out to your customers, and potential customers, an email blast is a great way to do just that.  You can share company news, new product information or information regarding current products.

Postcards are another great way to keep your company in the forefront of your customers minds. You can mail these periodically to your database and share whatever information you feel you need to.

ANI Marketing would love to help you with your grass roots marketing campaign so please contact us if you have any questions or would like additional information.

Kathleen Clingman
Marketing Consultant

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