Monthly Archives: June 2014

Understanding Your Audience: Connecting 101

If your business is new to social media then you need to understand one thing, valued communication.  That “salesy” talk is a huge turn-off and you’re more likely to lose customers if you’re all about the sales pitch. Connecting to … Continue reading

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Exit Strategy

I recently taught a couple of business and marketing strategy classes at FIT and SUNY, which were a lot of fun. One of the things that we talked about was the Exit Strategy for your business. How do you know … Continue reading

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I am sure you have all received invites to attend a webinar but do you know what a webinar is or what the benefit is to attending, or hosting, a webinar?  Web-based seminars, or webinars, is a presentation or lecture … Continue reading

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Just Focus

True story, my dad used to call me a Smurf. He would go so far as to sing “La, la la la la la” when he felt I was Smurfing out as he called it. The biggest problem with creative … Continue reading

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Marketing vs. Public Relations

Ani Marketing Service is often asked what the difference between marketing and public relations is.  Marketing is used to support sales efforts, ultimately driving revenue; whereas public relations is used more to promote a product, service, or strategy through public … Continue reading

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