In a New York minute …

… we went from celebrating “the holidays” to Valentine’s Day.  Literally, on January 6th the entire city was decorated in red.  I’m guessing everyone was ready for 2013 to be over and embracing 2014 with their need for immediate change.

Is that a good thing?  I’m not really sure.  Initially I was shocked that people could move on so readily and not learn from the past (and all those holiday bills), but then I reflected on some of my struggling colleagues.  I know decorators that still design like it was the 80’s, copywriters who still think that people will read through paragraphs of information, and event planners who keep telling me their conference attendance is flailing because we’re not doing things like when they started up in the 90’s.  Really?!?  Those days are long gone!

At a time when Snapchat is popular because its messages are short in length and short lived in history, maybe it’s time for us to look at the world with a fresh set of eyes.  The need for strategy is timeless … understanding the buyer, consistent messaging, multiple modes of communication, clear objectives/metrics, and business agility.  Today’s implementation is different though … and by the way, it’s changing faster than ever … so we need to stay informed.

We already mentioned the short term attention span and memory of today’s world, in the form of Snapchat.  That’s important to understand for your online social media postings.  What about your website?  Have you seen the latest designs?  They’re like scrolling blogs, because our behaviors have adapted to the touch screens on mobile devices.  Additionally, if you haven’t heard of the term “responsive web design”, you should check it out.  That’s how you can optimize your viewer’s experience, regardless of the device he or she is using.

It’s a whole new digital world out there with a wide selection of ways to engage your buyers.  It’s fun.  It can also be overwhelming.  Don’t let that happen to you.  Go back to basics.  What do your buyers need?  What’s the most effective way to get there?

If you have any questions, call us.  Ani Marketing Service is learning all the time and is happy to absorb that technology learning curve for you, so that you can embrace all the goodness of 2014 as quickly as possible.

“Business has only two functions – marketing and innovation.”

~Milan Kundera~

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