Monthly Archives: June 2013

The Big Idea

The Big Idea This summer, Ani Marketing Service (AMS) has taken our own advice and spent a considerable amount of time reflecting, ideating and creating.  As I wrote in our last blog post, the summer is an excellent opportunity to … Continue reading

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Are Press Releases Still Relevant?

The Purpose of the Press Release In the beginning, the press release was the primary way to share information, and generally its content was newsworthy.  With the advent of 24/7 tv coverage and the web, “news” has become a commodity … Continue reading

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Brand Elevation:The Magic Pill

The Magic Pill I recently spoke to a retail prospect who was interested in brand elevation.  We gave him numerous options, such as in-store brand immersion, unique launch events, aspirational advertising, and grass roots PR.  We explained that the most … Continue reading

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