The Ten Year Switch

I can’t believe our business is over ten years old!  We started in a tough 2001 economy and find ourselves in another difficult period now.  The good (and bad) news is that we are not alone.  And with more people looking for work, it’s easy to get lost in the fray.  Differentiation is critical,  but it is generally difficult when most organizations can sound the same.  Couple that with the increasing number of services that are offered over time, the choices for buyers can be overwhelming–they don’t even know where to start!

Guess what?  In times like these, we need to learn to reinvent ourselves, or put another way, give ourselves a fresh coat of paint. This is not to be confused with starting over.   This is when we look at our businesses — big or small, selling products or services — and re-evaluate our customers’ headaches and buzzwords. We then filter this new information and make sure that our new ‘paint’ reflects these market changes but is still aligned to our core competencies. Then we need to make clients aware that we not only understand but can help solve their problems, in a personal and financially-appealing way.

Ani Marketing Service helps clients reinvent themselves and we lead by example.  Therefore we will use our own discovery process as examples for three key phrases of reinvention:

Simply solve: Ani Marketing Service can make online social media meaningful with prospective buyers (quality) instead of algorithm-driven followers (quantity).  This impacts top line revenue.

Personal: Interesting material for postings must be written by an experienced person, in context of a client’s business strategy, in the appropriate voice of the online community, and across all appropriate digital platforms.  This engages industry-savvy buyers.

Financially appealing: Ani Marketing Service now offers 3 pricing packages for those 1) getting started, 2) getting better, and 3) getting to the top.  The packages are comprehensive and the prices are fair, encouraging everyone to use online social media in a meaningful and cost-effective way for their businesses.

Reinvention will jump start your business from surviving to growing.  Online social media is one type of marketing program to support that growth.  There are many others too.  If you are looking for a growth partner, it’s worth calling us.  It doesn’t cost anything, and who knows, you might actually find yourself inspired to try a fresh coat of paint.

Reinvent new combinations of what you already own. Improvise. Become more creative. Not because you have to, but because you want to. Evolution is the secret for the next step. ~Karl Lagerfeld~

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