Going for “the ask”

I heard an interesting story from a client who recently retired as the CEO of a Fortune 500 company.  He was very close to his long-time friend and neighbor, who was also retired and the founder of a prominent recruiting firm.  The two of them were having coffee and happened upon a sensitive topic:  they had never done business together.  Turns out that each was waiting for the other one to bring it up, because they valued each other professionally and wanted to work together, but they were anxious that the other one didn’t think the same thing.  These friends shared a chuckle over this important lesson and then passed it on to us:  don’t be afraid to go for “the ask”.

Now granted, you can only go for “the ask” if a number of the right things are  in place:

1) The quality of the offering
2) The type of situation
3) The appropriateness of the request
4) The depth of the relationship
5) The timing of “the ask”

These are items that are instinctive to a good salesperson.

How do we know this?  Well the job of a good marketer is to make the sales person’s job easier, which means the relationship between sales and marketing is complementary not contentious.  Those kinds of environments with a symbiotic sales-marketing relationship are where Ani Marketing Service (AMS) has the most success.  We provide content, collateral, and communications to support business development efforts, which produce leads to help the sales team  grow revenues.  Ask our clients like SNAPcomputing (www.SNAPcomputing.net), Holtzman Communications, (http://www.holtzmancom.com/ ), and Kitchen Opera Company (www.KitchenOperaCompany.com).  They have all benefitted from similar AMS marketing campaigns.

If you have some revenue-generating ideas you’d like to discuss, please reach out to  us.  You’ll never know how we can help unless you go for “the ask.”

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.

~Mark Twain~



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