Meaningful Content is Vital

Last month, I wrote a blog piece about engaging in social media in a strategic way.  I decided that for the month of February, I would focus on ramping up my Twitter presence, and catalogue any strategies that I used as a best practice model.  I thought that I would sit down to write and be able to detail how I had jumped from around 50 followers to 1000 followers in just one month!  Alas, that is not what this blog will be about.  Instead, I want to focus this month on one of the biggest lessons that I learned: meaningful content generation is vital for a successful Twitter campaign.

One of the biggest challenges for me was a simple question: what do I tweet about?  I operate two Twitter accounts, one for my personal life and one for my business life.  I never have any difficulty tweeting from my personal account.  I have amassed 3000+ tweets of Jordan Hardy’s take on the world with topics ranging from my encounters in the grocery store to the ups and downs of being a twenty-something living in a big city.

When it comes to tweeting from my “business” account, things get a little trickier.  I work in the marketing world so naturally, my tweets focus on all things marketing.  If you know anything about this field, that is an incredibly broad space to fill.  Type “marketing” into the Twitter search-box and you are sure to pull up hundreds of thousands of tweets from thousands of people about the topic.  How does a person differentiate herself in that world?  In an ideal situation, I would use Twitter to comment on the happenings of the marketing world, my experiences included.  But the question became where do I get the content?

I started by using Google Reader to put all fresh content into one place.  Each morning, I log on to check out what the latest feeds are.  I subscribed to a variety of pages, from Mashable to Seth Godin to the New York Times Media and Advertising page.  The information is broad and diverse, but it allows me to be authentic in my tweets.  I care when someone writes an article about using hash-tags in social media, and now I don’t have to go searching for it.

I also make it a point to follow the people writing the articles that I’m reading.  Sometimes it’s difficult to find users that are actually writing about new and interesting experiences instead of recycling old tweets over and over again.  You can usually tell the difference right away.  I tend to stay away from the people that seem to tweet at inhuman speeds.  Sure, they are putting out a lot of information, but it’s up to you to determine if it is useful or not.

Finally, I try to tweet about my experiences with the AMS team, as it relates to the clients that we serve and the work we do together.  Twitter is a unique opportunity to give a large audience insight into the nuances of your world.  Be authentic and be real.  I tend to get the biggest response when I tweet about my excitement for Friday, or how a new client is forcing me to think outside of the box.  People relate to those experiences, and it brings life to social networking in a way that we should all strive for.

If you’re looking to see some engaging Twitter commentary, be sure to follow me, @jordan_AMS or follow our company account, @animarketingsvc.  Stay tuned for next month’s blog as I venture into marketing on Pinterest!

Jordan Hardy, Marketing Consultant

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