FOR SALE: Marketing Case Study for $500

Wait a minute.  Is that right?  I mean, this is a New York marketing agency, isn’t it?  Shouldn’t a case study cost more.  Uh oh, if the price is this low, is there something wrong with them?

This is a true stream-of-consciousness, which touches on a few important and ubiquitous points:

  1. Market perception — goes beyond your deliberate branding – and should be incorporated as such
  2. Price points — should be in an acceptable range while reflecting your value proposition – and not losing you money
  3. Cost-effective marketing — is well reflected in case studies — an impactful way to factually market yourself

These three points are common decision-making factors for a buyer, which most of us sellers are frequently juggling to maximize our revenues.  Here is some abbreviated advice, based on our experiences with clients doing the right things, and the wrong ones.

When addressing your market perception, make sure that you consistently push your brand across your entire range of communications.  This helps mitigate the outside factors that you can’t control, like where you are based or how many multi-syllabic words that you use.

For pricing points, make sure you understand what customers are paying for your products or services.  If your price point is on the high side, make sure you provide more than your competitors and that you exceed your clients’ expectations.  If you are on the low side, make sure you clearly define what you are offer and deliver exactly that – without losing money.

In regards to cost-effective marketing, there are some basic necessities for your credibility – websites and literature.  They don’t need to be fancy, but they do need to be good quality and they need to have just enough information that is understandable to your prospects.  Beyond that, though, you have to make the most out of the other information you have.  There is a lot of power behind the client testimonial.  And when you can quantify results, you have a real winner on your hands.  That’s what a case study is, and you don’t even need to use the client’s name.  The trick is to have a third party do the interviewing and writing.  That way the mission is clear and the client can be fully truthful.

Ani Marketing can prepare a case study with a price tag of $500.  We can also assess your market perception and your price points for a reasonable sum of money. Reach out to us and learn more about how we can help you.

” The voyage of discovery is not in seeking new landscapes but in having new eyes.”

This entry was posted in Newsletters and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *