Focus on the Quality

The other day, I was browsing the internet, doing research on best practices in social media.  I came across a blog titled, “Bloggers: Yes, You Can Write a Post in 20 Minutes.”  As a resident blogger for Ani Marketing Service (AMS), I thought to myself, Yes!  If I could do this, I could produce so much more content for AMS.

To my surprise, the point of this particular blog was the exact opposite of what the title suggested.  In fact, one quote resonated with me as I reflected on it.  The author, Jim Connolly, wrote, “The blogger whose focus is on how to write fast posts, is missing the point.  After her post is written and published, it will fly or flop based on the value it delivers.  People don’t care if took her 2 minutes or 2 hours to write it.  Their concern is whether the content is worthy of their valuable attention and worth sharing.”

I thought about this concept within the larger scope of social media, which includes blogs, vlogs, email blasts, Twitter, Facebook, LinkedIn, and so much more.  In a world with so many outlets for information, it is easy to get caught up in quick production and turnaround.  But the real value lies in the quality of the product.  I can send out 1000 tweets a day, but if none of them offer my followers anything valuable, I might as well have said nothing.

The question becomes what is valuable; what should be shared?  If you are looking for ideas, think about the things that are important to you.  What happened in one day that made you say, “Wow, I never knew that before,” or, “This could take my company in a completely new direction.”  People want to hear about these things in the hope of sparking a conversation, building a new perspective, and much more.  The idea is to share something that is valuable to you, in the hope that it will be valuable to someone else.  If you happen to find 1000 worthwhile things to tweet about in one day, that is wonderful.  With quality behind your products, you can rest assured that you will create the company presence that you desire.

If you are looking for ways to spark that creative content, check out this book, How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.  The title is long, but the read is worth it!

Jordan Hardy, Marketing Consultant

This entry was posted in Writing and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *