Academy of Marketing Conference 2012

  Marketing:
Catching the Technology Wave
University of Southampton’s School of Management
July 2nd – 5th, 2012

Click here for additional information!

Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances the co-creation of value, brands and building relationships. So where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave?  AM2012 – if you are there!

The Doctoral Colloquium is taking place 2nd – 3rd July and the main conference from the 3rd – 5th July 2012 at the University of Southampton’s Highfield Campus.

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