Business is slow everywhere in the world due to economic concerns–the US elections, the Eurozone debt crisis, and the production slow-down in China and India. If you’re like me, the news doesn’t cause you to give up, but it does force you to re-analyze your market approach. I think; I re-assess; I over-analyze; and then I start the process again.
Sometimes I sleep. Not so surprisingly, I realized that in this case, having my audience of one, wasn’t the best sounding board. But who else knows my business, loves my business, and sincerely supports its success? It was a no-brainer for me, the Ani Marketing Service team!
For the past few months, our team has been experimenting with ways to bring in new business. We’ve tried targeted sales campaigns and online social media, and next we were going to look at needy market sectors. However, in our meeting this week, we realized that we were trying too hard. You know the saying, KISS, “Keep it Simple Stupid”? That’s what we did. We’ve gone back and looked at our sweet spot, based on industry, region, and service. We’re going to use this information to re-connect with our network in a focused way, and we are going to incorporate the economy.
In this case, we need our audience to know that marketing does not have to be expensive! A little money, spent consistently, can go a long way. How about a monthly case study? Or a monthly email blast to an untouched group in your database? Or a monthly Best Practices webinar? All of these get the word out in a value-added, cost-effective way. They supplement and reinforce all the other marketing work that you’re doing.
Make sure you’re doing the right things for your business: Choose the right team to help analyze your business and choose the right programs to reinforce your brand and business. Our team is ready to help yours – marketing sealed with a big KISS!
“Making the simple complicated is commonplace;
making the complicated simple, awesomely simple, that’s creativity.”