What’s Your Marketing Plan?

Umbrellas everywhere!  Golf size, pocket size — it doesn’t matter, they start shiny and new but can quickly fall apart becoming nothing more  than broken spines that end up inverted in the garbage cans of our wet and windy city. Is it even worth bringing an umbrella for this type of weather?  Of course!  It’s always nice to have the option.

It’s the same with marketing — you always should have a plan.  By determining your objectives and strategies, you learn what’s important for your business both long and short term (branding, investors, new business, for example).  Then, if your marketing plan doesn’t work or you choose not to use it, you still know which goals to target with your work-arounds.

Truly, if you keep your name out there, people won’t forget you.  And, believe you me, this eventually pays off.   Even Mary Poppins used her umbrella when it wasn’t raining!

Please let me know how I can help you with your marketing plans.

Wishing you and your loved ones a very merry holiday season!

All my best, Aruna

“I am prepared for the worst, but hope for the best.”
~Benjamin Disraeli~


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