The Definition of Insanity

I had the most interesting discussion with a friend of mine about intra-community dating.  She’s a therapist, and she was saying it’s generally quite popular, because there’s comfort in familiarity with customs and culture—most people fear change.

I realized the same is true with marketing:  During tough times, companies like to stick with what they know, because they don’t want to risk failure.  However, if your business is in a lull and you want it to improve, “the definition of insanity is doing the same thing over again, and expecting different results.” (Thanks Albert!)

Sometimes, even the most risk-averse need to take a chance. Now I’m not saying you should spend tens of thousands of dollars for one print ad in a high end fashion magazine, but you could always try a search engine banner ad with a cap on the amount you want to spend. Why not?

If you’d like to bounce some ideas around, I’m always available for a chat!

All my best,

And the day came when the risk to remain tight in a bud became more painful than the risk it took to blossom.

~ Anais Nin ~

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