Build it and They Will Come

If you have a good idea, and if you implement it, does that mean it will work and that there’s a viable market for it?

As we all know, Steve Jobs just passed away last week. We lost a giant and a major force for change in the world. He was a visionary with brilliant product ideas, but even those products required a lot of market research to maximize its sale-ability. Post-launch, it also required an aggressive marketing team and an agile production team to react to initial and ongoing feedback. (Because, as we all know, ‘saying’ what we’re going to do (market research) can be quite different from what we might actually do (market response).)

Have you been the victim of an under-appreciated implementation of a good idea? If so, and you want to turn your fizzle into a sizzle, contact Ani Marketing Service for its market research and assessment services. We can definitely help you get back on the right track.

All my best,

PS  We’re changing the location of our New York office.  If you would like the details, please reach out to me!

” Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats. ”
~ Howard Aiken ~

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