Do What I Say, Not What I Do

The other day a good friend was helping me select a Christmas tree.  Our biggest debate was over its height.  I finally won — the taller 7’ one was far more impressive.  As I finished paying, a sparkling aqua-themed tree caught my eyes—it was so stunning it made me blurt out, “What do you think about aqua decorations?”  Dead silence.  In an effort to compromise, I eventually acknowledged to myself that aqua was a bit over the top. I thought it best not to be whimsical but stick with traditional red, especially since it matches my apartment. 

After dragging the tree home — yes, we walked many blocks in the cold — we found ourselves rearranging the entire living room while battling the will of a very tall tree.  Afterwards, my friend went out for a well-needed break (from me, I’m sure) and for some “Christmas Cheer”.  When he came back the first thing he said was, “What happened to the aqua ornaments?  You know I love that color!”

Yikes – that’s marketing-speak for lack of communication.  Don’t ever assume you know what the other person/company/vendor is thinking.  You need to ASK; then you need to LISTEN; and finally you need to DO something with the feedback.  That’s why companies use third-party surveys; they’re an objective way to get feedback to help your company improve.  Do you want to know more?  I’m happy to help any time.

Wishing you and yours a wonderful holiday season!

Yours truly,

 “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”

— Winston Churchill

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