Have You Tried Neurobics?

Seriously, did you know that your brain needs to be exercised? The human brain is able to continually adapt and rewire itself through mental stimulation and physical exercise. In fact, if you use new senses for routine things, you can even re-generate brain cells. Now, that’s good news for all of us!

I’ve been thinking about this lately, as many of you expressed a need for marketing, without having the available resources. Last time we talked about trying a ‘taste’ of marketing, by investing a small amount. But if you still aren’t ready for that, or if that’s not appropriate for what you want to do, why not develop ideas for a preliminary marketing plan? It exercises your brain, can be fun, makes you current, and prepares you for the future.

Not sure where to start? As an overview, here is a basic list of marketing channels. Each serves a different purpose, depending on the business and the target audience!

• Advertising: Higher cost of entry; greater caché
• Public Relations: Timely information; industry buzz
• Events: Display of avante-garde trends/intellectual capital
• Direct Marketing: Builds one-on-one relationships
• Marketing Communications: Credibility; knowledge-sharing
• Digital: Low cost of entry; ability to target and build relationships

The choices can be overwhelming; so first things first. Warm up your neutrophins with your marketing goals and budget. Then, over the next few months, put on your thinking caps for some short and fun marketing lessons. Your endorphins will love it!

And for those of you who will be experiencing tryptophans this week, enjoy the holiday!

All my best,


  “If I had to live my life again I would have made a rule to read some poetry and listen to some music at least once a week; for perhaps the parts of my brain now atrophied could thus have been kept active through use. ”
 Charles Darwin

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