The Dilemma

A scrumptious dessert is set before you at the end of a wonderful meal and you find yourself contemplating something as mundane as calories. Can I afford this sparkling gem that is enticing me? You know if you take a bite, the chances are high for a full commitment. Or, you minimize all risk, and reject even a mere sampling of the goods. It seems in our diet-crazed world we have become a nation of extremes—‘all or nothing’.  

   Fortunately, this strategy is not required in developing marketing plans today. Marketing can be overwhelming because there are a plethora of choices. However, not everything need be tasted at once, nor do many of the choices require huge capital investments. It’s okay to start small and then, based on your results, change or add other programs. For example, social networking can be an inexpensive and easy way to get some visibility. Then depending on how successful that is, you can add more social networking sites to your distribution, or you can create/improve your website, which is where the social network sites will drive your readers.

   All these options are available for you to sample and reject without committing to a bigger thing. You can see the results pretty quickly and determine which other menu items makes most sense for your marketing dollars. So go ahead, take a bite!

  “Small opportunities are often the beginning of great enterprises.”   


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