An Interactive March

Does anybody really care that I’m having Greek for lunch? Apparently not. With my sole Twitter follower, I’ve got a long way to go to match Lance Armstrong’s 300,000 plus strong following. But then again, if it’s all Greek to you anyway, maybe it just doesn’t matter. Or does it?

In his wonderful book, The World is Flat, Thomas Friedman talks of how technology has changed the world. We are no longer competing on a local level, but on a global level. The world is smaller and we have to use technology to reach out and make our presence known. Without even realizing it, we’re getting pulled in. I’ve lately noticed that business executives are moving away from traditional consumer-related marketing to branding themselves as high value thought leaders in their industries. As a result, companies are spending less money on expensive print advertising and sponsorships and turning to white papers, webinars, podcasts, and social media. By utilizing their intellectual capital and leveraging technology-driven marketing, companies are increasing their brand equity at much lower costs and longer term benefits.

An additional benefit is that interactive media is worldwide – companies are expanding their geographic reach, thereby further entrenching their position as industry leaders in the global market. So, take advantage of these changing times and pursue interactive media – it reduces your short term costs and keeps a company marching forward with the rest of the global market.

All my best,

Aruna

 

 

 

   
  The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.  
 

– Rupert Murdoch

 
     
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