Call to Action

It’s been a tough week – I’m sure Mercury must be in retrograde. So when I ran into my comedic friend and he wanted to share his latest joke, I was so ready for a good belly laugh. His start was strong, “So a priest, a rabbi, and a turtle walk into a bar…” Nice – haven’t heard this one “…and the turtle says to them both…” Ahh – getting better – I’m on the edge of my seat! And then my friend starts to laugh – to the point that the joke never gets finished properly – a botched punch line. Big disappointment – ever happen to you? 

The same thing can happen with a marketing strategy. The branding may be fabulous, the messaging on-point, the target audience captivated, but if there’s not a proper close, then the audience is not motivated to do anything. That’s why you need a call-to-action to get your audience to do what you want them to. (Call me, Aruna, today for a consultation about your business). You can ask them to attend a product demo, meet with you face-to-face, or simply buy your product online. Maybe there is no call-to-action, if company branding is your objective. Whatever your call-to-action strategy, it’s an important piece of your total message! (Send me referrals!) We sometimes aren’t aggressive enough with this step in the messaging process. (I’m not kidding about calling me – 917-553-3790).

So, never botch the “punch line” and watch your business grow!

All my best,


“Next in importance to having a good aim is to recognize when to pull the trigger.”  

David Letterman

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