Not sure if you Heard…

I am convinced my parents are going deaf. And as the old adage goes, when I scream louder, they still don’t hear me. And when I repeat myself ad nauseam, that doesn’t make a difference either! I would like to think it’s a matter of age (on their part ), and not selective hearing. But in moments of brief lucidity, I silently acknowledge that there may be a slight chance that my information isn’t of interest to them – imagine that! 

Another lesson to be applied in the world of marketing: Even if you’ve found your passion and consistently communicated it, if it’s not concise and compelling to your audience, you’ve wasted your efforts.

Remember that old commercial where the person with the chocolate candy bar bumps into the person with the peanut butter jar …. It didn’t take long for the message to register, right? It was very effectively communicated to the right group of people. The commercial was compelling and unique. It’s a good reminder that sometimes we get mired in the craziness of day-to-day details, and our core message gets lost in superfluous descriptions.

So this Labor Day weekend – enjoy your time off, clear your head, and return ready to fine-tune your message.

All my best,


“If you want to stand out, don’t be different; be outstanding.”  

Meredith West

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