Consulting

Getzler Henrich

Profile
40 year old management and financial consultancy

Problem
Need to maintain high-profile image and promote diverse services

Solution
Transitioned from turnaround and restructuring to operational excellence and maintained steady business during economic downturn

Result
Display witty advertisements in industry-acclaimed publications

Non-Profit

Sanskriti

Profile
5 year old international non-profit

Problem
Need regular and consistent marketing communications

Solution
Contacts are located in unified place and newsletters are distributed on a regular basis

Result
Research, select, and populate cost-effective CRM with email functionality

Technology

Cetova Corp.

Profile
10 year old software company serving the financial services industry

Problem
Want to increase the number of qualified prospects

Solution
Partner generated 20% leads from a prospect list of approximately 2000

Result
Purchase list of potential customers, provide marketing communications for lead generation partner to vet, and updated CRM system for reporting and analysis

Consulting

GL Associates

Profile
30 year old IT consulting firm

Problem
Need new ideas for lead generation

Solution
Design short online survey for past webinar participants

Result
Uncovered new topics for monthly webinars, which average 10 new participants per webinar

Entertainment

Ryland Angel

Profile
Accomplished musician, crossing over to new genre

Problem
Need to provide effective messaging to the whole fan base

Solution
Profile listening groups and select appropriate communication tool

Result
After 1 year, utilized online social media, email blasts, website, and blog for unique market segments

Education

Polyglot

Profile
Start-up company, looking for 1st round of funding

Problem
Needed a communication strategy for pitching to investors

Solution
Hold semi-weekly meetings with founder to identify business objectives, operational phases, and financial goals

Result
After 1 month, one-page business overview, including financials, available for venture capital conference and executive recruiting

Financial Services

Reval

Profile
Start-up company, post 2nd phase of funding

Problem
Need strategic product plan to facilitate substantial growth

Solution
Interview 75 CFOs, VPs of Finance, Treasurers, Controllers

Result
After 2 weeks, have clear product offering with outlined plan for market validation

Marketing

Streets Consulting

Profile
Business development, marketing and communication consultancy

Problem
London firm has International clients who want US presence

Solution
Upon partnering, we did two quarterly press tours for existing clients, one marketing strategy and collateral for a new client.

Result
Two new clients were signed within one year

As an entrepreneur launching new businesses, I spend a lot of time pitching to potential investors. To maximize my effectiveness with the Venture Capital Community, I work with Ani Marketing Service to develop a messaging framework and presentation materials. They also work with me on business development opportunities for additional outreach. The results were world class and I have retained them to help me identify other investment opportunities and to manage follow-up with a number of potential partners and investors.

Amar Inalsingh
President
The Accounting Information Systems Group